The Lab
The G&Co Lab.
A handful of small digital products from the studio: a personal-brand quiz, a glyph maker, a game. Built for the joy of it, free to use, no sign-ups and nothing to buy.
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- Brand animal quiz Eight questions, and the animal your personal brand turns out to be. A bit of fun, with a real point underneath it.
- Brand archetype quiz The twelve archetypes behind the world's strongest brands, applied to you. Ten questions and the one your personal brand runs on.
- Brand colour quiz Every colour carries a meaning. Ten questions and the one your personal brand runs on, with the hex and a pairing to use.
- Do you need a rebrand? Ten honest questions about how your brand is holding up, and a straight verdict, including “you're fine” if you're fine.
- Does your website need a rebuild? Ten honest questions about how your site is performing, scored into a straight verdict. Free, two minutes.
- Glyph maker Build a mark in the studio's own geometric language, then take the SVG away. The system that runs across this site, opened up.
- Palette generator Press space for a fresh harmonious five, lock what you like, and take away the hex, the CSS, or a shareable swatch card.
- Can you kern? A kerning game. Nudge the letters until the spacing looks even, and see how close you land to the type designer's own hand.
- Snake The old Nokia time-killer, rebuilt in the studio's monochrome. Arrow keys or swipe, and try not to eat yourself.
- Breathe A guided breathing tool. Follow the circle for a few minutes and take the edge off, built on published research.
- Daily Hue Wordle for people who think in colour. One colour a day, six goes to guess its hex, and a grid to share. Come back tomorrow.
Made by G&Co
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